As a business owner, a great way to increase your company’s value is by improving existing business processes. Improving your business efficiency is the best way to ensure that your business stays ahead of the competition. Additionally, the more efficient your business is, the better quality of service you provide to your clients. Keep reading as we explore five areas where you can improve your business processes to add value and make your business scalable.
1. Automate your business processes.
Real-time data is essential to every business, and real-time monitoring gives you the information you need to improve customer experience. If you are in the call center environment, for instance, monitoring your call center agents by call recording their customer calls is a good way to ensure that your front line staff is offering the best possible customer service.
To facilitate this, invest in quality sales force call center software, like Bright Pattern’s contact center software. Their call center software allows for Salesforce integration and makes it easier for you to provide quality customer experience during service calls. Salesforce is a service cloud application suite that allows you as a business owner to integrate various customer service relationship management services to enhance the customer experience.
2. Invest in digital marketing.
Every business owner should take advantage of digital marketing as the digital world is rich in business opportunities. If your business is growing, you can dedicate a small budget to digital marketing and grow your online presence — and then add to this budget as your business scales up.
To begin with, bring in a professional digital marketing company and web design company that has a track record of helping businesses scale up, like Central Florida Media Solutions. Central Florida Media Solutions is a full-service digital marketing company that specializes in providing SEO, web design, and digital marketing solutions for business owners.
Web design is crucial for a business because it allows you to build trust with your target audience by creating a good first impression. Similarly, a good website helps with your SEO as the elements of your web design affect how your website indexing appears on the first page of search engines.
Remember, your competitors are also investing in quality web design, so make sure your website is user-friendly and easy to navigate, has a call-to-action (CTA) button, has engaging copy, loads fast, and has relevant and memorable graphics.
3. Make employee customer service training a priority.
Quality customer service influences customer satisfaction and overall customer experience with your product. In this way, employee training is important to business growth as it can impact service delivery. Service training can also be beneficial to your business in other ways like improving your employee’s attitude towards work, staff productivity, employee retention rate, and customer experience.
For staff training to be effective, it has to be well implemented and have a clear end in mind. Before scheduling a training session, ensure that you analyze your company’s training needs before you develop a training program. It is equally important to make sure that employee training is well implemented by evaluating the training program and the effectiveness of the training exercise.
4. Track employee attendance.
Tracking employee attendance is a foolproof way to ensure that your business is not making losses through time theft. To ensure that your service team is receiving payment for hours worked, opt for workforce optimization software like an attendance tracker. Additionally, attendance software makes it easy for you as a business owner to plan better and understand, for instance, what work shifts are understaffed.
5. Assess how you manage company resources.
Service staff is the biggest resource at any company and making sure that your members of staff are working in departments suitable to their skill set is the best way to guarantee staff productivity and improved business processes. To do this, you need to review staff performance to ensure that your staffers are well-equipped for the departments assigned to them.
Track performance by setting key performance indicators (KPIs) aligned with your business goals and use these to identify underutilized resources and reassigning to departments where their skills will be better applied.
